Wake Up Your Brand - Effectively Brand Your Business Both Offline and Online

Part 1: All About Branding

Name That Brand

Understanding Branding

Using Consistency to Build Your Brand

Rebrand? Refresh? Which One’s For Me?

Standing Out in a Crowded Marketplace

Applying Your Brand to Your Online and Offline Marketing Channels
 

Part 2: Branding Your Marketing Channels 

Developing Your Brand Roadmap

Understanding Brand Identity 

(Role of Logo, Tagline, Business Name)

Applying, Managing, and Launching your Brand

Reinforcing Your Brand Promise Within Your Organization