Learn How To: Rethink and Plan Your Marketing for 2012

Part 1: Rethinking the Way You Market

The Changing Behavior of Today’s Consumer

Rethinking the Marketing Funnel

Marketing in a Social World

Cost-effective Marketing Ideas

Part 2: Planning Your Marketing 

Understanding the Role of Marketing in Your Business

How Much Should you Spend on Marketing

Lead Tracking and Sales Reporting

Developing Core Clients

Developing a Comprehensive Marketing Plan